Fuzzy Kitty Hub is a soft space installation made out of foam and printed fabric displaying digital cats. In this universe, cute digital cats provide visual therapy sessions, drawing attention to our present digital world where entertainment blends with advertisement.

This project investigates pop culture’s sociopolitical ramifications and is a critical and ironic approach to today’s extreme consumerism that could, in the future (and already does), exploit any visual phenomenon to subtly perpetuate advertisement.